May 19, 2020
Founder Elon Musk tweeted that the price "will continue to rise" as its technology improves.
But the entrepreneur said the technology it's adding will be worth more than $100,000.
Mr Musk has been in a battle with officials in California over the restarting of Tesla's US car assembly.
Tesla's "full self-driving" (FSD) option is called Autopilot, although it isn't fully autonomous. Autopilot has a number of features including automatic lane changes, parallel parking and a summon feature, which automatically parks and retrieves the car. Its upcoming features include automatic traffic light and stop sign control.
The self-driving option will cost $8,000 when the price rise kicks in on 1 July.
"The FSD price will continue to rise as the software gets closer to full self-driving capability with regulatory approval," Mr Musk said in a series of tweets on Monday. "[At] that point, the value of FSD is probably somewhere in excess of $100,000."
Tesla was investigated by regulators in the US after a driver was killed while using Autopilot in 2018. However, the investigation discovered the driver was playing a video game on his smartphone at the time of the crash.
Mr Musk is well-known for his frequent tweets, many of which have landed him in trouble.